Developing digital marketing initiatives that include web, SEO/SEM, email, social media, and display advertising.
Keeping our social media presence game strong across all digital platforms.
Working and making reports on the performance of all digital marketing campaigns and comparing results to the ROI and KPI goals.
Being capable of leading integrated digital marketing campaigns from concept to execution and having a strong understanding of current marketing tools and tactics.
Planning and executing SEO/SEM, marketing databases, email, social media, and display ads.
Identifying trends and insights, and optimizing the spend and performance based on the insights.
Brainstorming new, innovative and creative business growth strategies.
Planning, executing and sizing up the experiments and conversion tests.
Collaborating with the internal teams to create landing pages and optimize the user experience.
Evaluating end-to-end customer experience across multiple channels and customer touchpoints using analytical ability.
Being in touch with emerging technologies and providing leadership and perspective for adoption of ideas where appropriate.