Arise Ethnic Village Resort
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The Challenge
Arise Ethnic Village Resort has trouble attracting FIT (Free Independent Traveler) business and achieving steady B2C sales, while having its own quirky appeal and fun rural activities. The resort had a very low online presence, which did not help it reach potential clients looking for genuine, unconventional vacations within Delhi NCR. Moreover, low revenues and weak market penetration were starting to hinder the property from breaking even and becoming profitable.
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Action
SB Websolutions intervened with a multi-faceted strategy to improve visibility, sales performance, and the brand reputation of the resort.
Digital Revamp
Refreshed the resort’s online presence with SEO optimization, Google My Business improvements, and dynamic social media campaigns on Meta platforms (Facebook & Instagram) and LinkedIn. Conducted targeted paid promotions combined with organic growth initiatives in order to target urban families, weekend tourists, and experiential tourism seekers.
Local Market Activation
employed a targeted on-ground sales force in NCR and adjoining markets. Developed and employed a dual B2B and B2C strategy, with tie-ups with travel agencies, schools, event planners, and direct consumer promotions.
Content & Engagement Strategy
Created and shared interesting material showcasing the property’s features, including farm activities, cultural performances, mud houses, and the charm of a rustic community. advertised it as a unique opportunity to escape to a genuine rural setting, only a short drive from Gurugram.
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Results
The impact was both immediate and measurable:
- The resort’s sales increased by 100% in the first four months.
- Revenue increased by a remarkable 174% by the conclusion of the fiscal year 2023–2024.
- B2C visibility experienced a big boost, with enhanced lead quality and increased guest engagement.
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Conclusion
SB Websolutions’s strategic integration of digital marketing, local sales activation, and content-based engagement converted Arise Ethnic Village Resort into a revenue-generating rural tourism success story. The resort not only recovered financially but also established itself as a flagship offbeat getaway off Gurugram, catering to metropolitan travelers in search of nature, culture, and serenity. This case is an example of the potential of customized hospitality consulting, digital visibility, and grassroots sales execution.
